This advert is aimed at women who like to spend money on looking beautiful.
What is being advertised is Lipstick.
What is being highlighted is wearing Lipstick makes you beautiful.
This helps to sell the product because women like to look beautiful.
This advert would appear on televisions, billboards and other types of media.

This advert is aimed at men.

This advert advertises body-wash.

What is being highlighted about this advert is a clean body.

What helps to sell the product is that dove is a big well trusted company.

This advert will appear on the television and any other source of media.